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Author: Anish

11 Mistakes Salespeople Often Do

11 Mistakes Salespeople Often Do

I have experienced different kind of sales process closely. I have worked with different sales people from individual to Sales managers. I have observed work of sales very closely, internally as well as externally. So here I am telling you mistakes that sales people often do. 1. Neglect market research Sales people are losing deals because they are not well equipped with latest trends of market. Knowing product is not enough. You have to understand what’s going on in the…

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Purple Cow by Seth Godin – Book Review

Purple Cow by Seth Godin – Book Review

Author: Seth Godin Originally published: May 2003 Publisher: PENGUIN GROUP   As Frank Zappa say, “So many books, so little time.” Would you like to know whether this book is right for you? Would you like to know this book can change the results you are getting in your current way of marketing? I’m sure after reading this article about Purple Cow, you will get your answers. The meaning of title – Purple Cow : Brown cow is ordinary like…

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4 Reasons Why Sales Are About More Art Than Techniques

4 Reasons Why Sales Are About More Art Than Techniques

No… I am not saying that sales are just an art or science and technology is not an important aspect of it. Obviously, today technology contributes in every industry including sales. Every sales person needs to be equipped with right amount of information about clients, their behaviors, market analytics, industry evolution and predictions of future based on concrete data; all these things are very necessary to sustain in this world of high-tech competition. Every company must have some framework about…

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